Walking through the streets of Everett Bay, you will notice a variety of clothing. Dress on Everett Bay is relatively casual. Most men can be found wearing clothing such as collared shirts or khakis. Many women wear casual dresses. Wearing hats is also a social norm for women. The jewelry industry is rapidly growing on the island. Because of this, it is almost expected of women to wear some kind of jewelry. Men are often found with expensive watches, as well. The people of Everett Bay view wearing jewelry as a sign of growing economic wealth and support of the government. By not wearing any jewelry, it is seen as rebellious to the government and disrespectful to the country. Brands such as Puma and Adidas have made their way to the island from trade with Europeans. Nike is another major brand that sponsors large sporting teams of Everett Bay.